Brainstorming for Culture Jammer

What does this image protray?
This image shows a very skinny women on a cover of a magazine.

Who is this image directed to?
This image is directed at women, young women and girls.

What is the message in the image towards its audience?
This image shows what you shouldn’t look like. But women are going to feel they have to look
like this women in order to look beautiful and attractive.

For my culture jammer, I am going to put bones on the women’s body to make it look like her own bones sticking out. My slogan is going to be "bones is the new skinny". I will use different filters on the bones and make the opacity low so that it blends in with the women’s skin. I will burn and dodge the image bringing out the darks and lights in the overall piece.

Reflection for Culture Jammer

1. What aspect of your cultural jam do you find most successful and why?
I think the most successful part of my cultural jam is how the image of the women came out. I like how the overall piece looks and I also like the slogan I picked, it suits my message very well. The photoshoping turned out really well.

2. What aspect of your culture jam do you find least successful and why?
I think the least successful part of my culture jam is the knife, I wanted to make it look like it was suppose to be there but I couldn’t find a picture of a knife on the right angle for the image.

3. If you could do this project again, what changes would you make to improve it?
If I did this project again, and wanted to improve it I would add more images to the piece and photoshop the women out of the image and make a completely different piece all together using images to get my slogan across.

Culture Jammer Project

Questions for ad jam

1. What company does the advertisement represent/subvert?
-Macdonalds
2. What kind of product(s) is being advertised?
-Greasy food at Macdonalds
3. What imagery is used in the advertisement to subvert?
- The guy from Macdonalds and instead of having a smile on his face he has the words Grease across his mouth
4. What message (text, copy) is used in the advertisement?
-The words Grease
5. How are the elements and principles of design used to convey a message?
-color attracts the audience as well as something that everyone knows about
6. Who is the target audience of the advertisement?
- Anyone who goes to Macdonalds to eat
7. Doe the ad jam convey a clear and successful message?
-Yes
8. How could the ad jam be improved?
- Put food in the poster, for people that don’t know about Macdonalds to show it is a fast food restaurant

1. What company does the advertisement represent/subvert?
-obession men
2. What kind of product(s) is being advertised?
- mens body image
3. What imagery is used in the advertisement to subvert?
A man looking down his pants, showing that men can be over obsessed with how they look
4. What message (text, copy) is used in the advertisement?
- Obsession for Men
5. How are the elements and principles of design used to convey a message?
- through a simple image of a man that gets straight to the point
6. Who is the target audience of the advertisement?
-Men
7.Does the ad jam convey a clear and successful message?
-yes
8.How could the ad jam be improved?
- having the man doing the something, but looking into a mirror

1. What company does the advertisement represent/subvert?
-obsession for women
2. What kind of product(s) is being advertised?
-women’s body image
3. What imagery is used in the advertisement to subvert?
- A women leaning over a toilet holding her stomach to show that women take extreme measures to have a better body image
4. What message (text, copy) is used in the advertisement?
-Obsession for Women
5. How are the elements and principles of design used to convey a message?
Through one image in black and white, using less colour allows your eye to focus more on the image
6. Who is the target audience of the advertisement?
-Women
7.Does the ad jam convey a clear and successful message?
-yes
8.How could the ad jam be improved?
Show more of the toilet, because it was hard to see what it was at first

1. What company does the advertisement represent/subvert?
-Calvin Klein
2. What kind of product(s) is being advertised?
-Men
3. What imagery is used in the advertisement to subvert?
-A naked man who is a bit larger and fuller
4. What message (text, copy) is used in the advertisement?
-Reality for Men
5. How are the elements and principles of design used to convey a message?
-A man is standing in the middle of the photography in black and white. This portrays that not all men are like models and are skinny and have abs. The "reality" is that most men don’t and you shouldn’t be ashamed of it. Having a fuller man on the poster instead of a model shows that, THAT is reality, you don’t see a model walking down the street.

3D Reflection

I like my 3D poster, I think that it shows the effects of sexual abuse and just physical pain caused in a relationship. I like how the red really pops out and shows the main pictures that I wanted to be noticed. I like the overall effect of the poster and all the colours. I like how everything is flown with each other and how it looks like it should be there. I like how it turned out and how each image turned out when I used different filters.

If I was to change anything in my poster, I would add more images that show abuse or physical pain. I would make it more complicated and just overall add more images/ paint brushes. I would use the colours more effectively and use less red, and use more blue, purple, green and orange.

3D Poster

Planning for 3D Poster

The cause that I am going to protest in my 3D poster is sexual abuse/rape/sexual assault. I am going to get a picture that is going to be the main focus and position it off to the side so that it will make your eye look around the poster. I will use different shapes to show emotion such as anger, sadness and display them across in the background of the poster. I will use a numerous number of images that show sexual abuse/rape/sexual assault. I will also be using different filters with the colors so show the 3D theme.

3D pic

Reflect

How does this image show The Spirit of Endurance?
This image shows the spirit of endurance through the different layers intertwined with each other creating a soft, flowy image. I used pictures of animals, plants and scenery to give the image a real life appeal. I used animals that would normal live in the arctic as well as plants and looks of how the arctic would look like. I used images that would normally be seen in wildlife that have a hard time surviving in the winter.

What aspect of your image do you find most successful and why?
I really love how all the images I choose intertwine and flow very nicely with each other. They look like the are suppose to be there and I also really like how I put the different filters on images, giving different looks to them. I like the positions I put the images, it makes your eyes look around the whole piece and make certain pictures be a focal point. I also really like the colors, they are all very calm, COLD, peaceful and blend very nicely to give the overall effect.

What aspect of your image do you find least successful and why?
The only thing that I would see as least successful would be that I could have added more images in some parts and make them more defined. I think that if I would have put more elements of winter and what it can cause into my image it would have made the idea of spirit of endurance more prominent

Spirit of Endurance

How will I show the Spirit of Endurance?

I will show the spirit of endurance in my piece by including plants that are unusual that live in environments that might not be suited for them, but they survive. I will also include interesting animals that survive in areas of the world where the environments are harsh. I will use different filters and colors to make my piece interesting. Since the assignment is suppose to be from nature, I am going to use colors that you would see such as, greens, red, browns, blues and grays. I am also going to try to somehow make everything flow into each other so that your eye looks all over the piece, but still give the idea of the “Spirit of Endurance”. I am also going to use small images and large images to make it look more appealing.